What is Affiliate Marketing?

Affiliate Marketing is one of the internet marketing strategy mostly used now a days. Affiliate Marketing is an excellent way to earn money for people on the internet and a most affordable option for online sellers to reach to the customers with pay for performance pricing model.

In simple words affiliate marketing is the promotion of other peoples (merchants/online sellers) products in return of the compensation in terms of commissions. For webmasters, bloggers, web 2.0 users it is the easiest and fastest way to make money online. You just have to refer visitors or customers to online seller's (merchant's) website and you can earn commission if visitor referred by you makes a purchase on merchant's website. Merchant in turn gets customer, new orders and will have to pay to affiliates only if merchants has generated any revenue. That is why it is some time also known as pay for performance technique in internet marketing world.

So now that you are clear what affiliate marketing is you must be wondering who can be an affiliate? Any one who is having their own website, their own blog, actively participating in social networking sites, having email database, having some knowledge about internet marketing can become affiliate. Affiliate have to put banners or text links of merchant's products on their website, blogs, emails, their post in forums, social networking sites, etc and if any of the visitor clicks on it he/she will be redirected to merchant's website. Once a visitor referred by you is redirected to merchant's website you just have to wait for commission, rest of the task of motivating a visitor to purchase and handling entire transaction is merchant's responsibility.

Affiliate marketing have grown from allowing affiliates to just putt banners and links on site to allowing affiliates to handle a complete online stores. Now affiliates does not want only banners and links in any affiliate programs but they want templates which they can use to promote their products, they want complete online stores on which entire transactions takes place with merchant's back end and they want them to be looked upon as a partner rather than just a affiliate.