Health Affiliate Marketing: In house affiliate programs and affiliate networks

Health Affiliate marketing is a boon for affiliates. Affiliates are earning handsome commission from health affiliate marketing. However many are confused between affiliate networks and in house health affiliate programs. 

Usually big affiliate networks on internet are not working with online pharmacy or health care products, there are very few affiliate networks that are participating in health care products. However there are many health care merchants which are generating good amount of revenue using their in house health affiliate programs. With this amount of information let’s discuss some pros and cons of health affiliate networks and in house health affiliate programs.

Being an affiliate, the first thought that comes in a mind is that "if I move to affiliate network then I can get more merchants and thus more product options to promote." But we usually forget the level of competition existing in affiliate network. Thousands and millions of affiliates would be promoting the same products and getting same commission and sometimes one of them or all of them could be strong competitor to you. So this could be one of the disadvantages of joining health affiliate network, but at the same time the advantage of joining a network is getting more products to promote. If one product or merchant does not work you can shift to other very easily in a network.

You cannot have a full transparency in affiliate networks, whereas in an in-house affiliate program you know whom you are working with? What products they are selling? Are they genuine? Usually affiliate networks do take care of some of these points but while working for health care products you yourself should interfere and try to find out the genuine information about the health care merchants.

With affiliate network you are always assured of getting payment. However with in house affiliate program once you don't work with them or know from someones experience you cannot be assured of getting your payment. However in health care related products, usually who are involved in genuine online consultation and selling of genuine medication, they always makes sure that they will never do anything that can hamper their reputation. But usually the credibility of payment is more in networks compared to the in house affiliate programs.

Usually the super affiliates find difficulty in working with health affiliate networks as they cannot provide many times what super affiliates demands. This is very easy to achieve in an in-house affiliate program. Affiliates can easily demand in an in-house affiliate program and they request is easily & quickly fulfilled by affiliate manager for that in house affiliate program. The reason is that the affiliate team working for in house affiliate program has nothing to do expect make that one in house program better and better, however affiliate team for an affiliate network handles so many merchants account and cannot fulfill demands of all the affiliates as convincing third party is always a difficult job.

In an affiliate network, affiliates work becomes very easy. Just log in to one panel and you can access large number of merchants and their products; also get consolidated reports on all the merchants and products. Whereas in an in-house affiliate program, they have to log in to individual affiliate programs to get access to each of their affiliate panel and get the reports.

In an in house affiliate program you usually finds niche targeted segment. Thus usually pharmacy affiliate programs or health care affiliate programs are not working much with affiliate networks, they have their in house affiliate programs preferably. Advantage of getting into niche segment is higher conversion rate and better result. Apart from that the journey from a newbie affiliate to super affiliate is fast and easy in an in-house affiliate network compared to any affiliate network due to less competition in former.